The 4:30 Movie

by George Wolf

Maybe Kevin Smith saw Sam Mendes, James Gray and Spielberg all come out of the pandemic with reflections on their film-loving early years. Or maybe he just liked the taste of Paul Thomas Anderson’s Licorice Pizza.

Either way, The 4:30 Movie finds Smith looking back with wistful zaniness at a pivotal time in his own life: 1986.

High school Junior Brian David (Austin Zajur from Scary Stories to Tell in the Dark and Smith’s own Clerks III) just can’t quit thinking about that time he made out with cute Sophomore Melody Barnegot (Siena Agudong, the Resident Evil TV series) in her backyard pool.

For some reason, Brian didn’t immediately follow up on that makeout sesh. But now he’s ready to ask for an official date, and they make plans to meet for the 4:30 screening of Bucklick (which, based on the theater poster, is the original Fletch).

But how they gonna sneak past the crazy theater manager (Ken Jeong) and into an R-rated flick? Turns out that’s just one of the obstacles standing between these kids and a movie.

You’ve also got Brian’s two friends (Reed Northrup, Nicholas Cirillo), their favorite wrestling entertainer (Sam Richardson), a Hot Usher (Genesis Rodriguez, and that is her character name), false accusations of perversion and a string of Smith regulars (Jason Mewes, Rosario Dawson, Jeff Anderson, Justin Long and Jason Lee).

I’ve laughed hard at some of Smith’s earlier movies, respected his blunt self-awareness and appreciated the moments when his frenetic dialog lands with earned insight. Here, while some overt Gen X reminiscing – bolstered by the closing Easter egg and blooper reel – may have a warmth about it, the charming core relationship between Brian and Melody gets lost. We’re pulling for them, but all the tangential and unnecessary diversions just end up working against the crude honesty that has marked Smith’s best work.

Few moments transcend beyond nostalgia, while the only laugh out loud sequence comes from mother/daughter Jennifer Schwalbach Smith and Harley Quinn Smith in Sugar Walls, the first of Kevin’s fake trailers. The other 85 minutes or so find humor that’s as obvious and forced as the speech from Hot Usher that lights a filmmaking fire in a young nerd.

The 4:30 Movie is certainly the Kevin Smith-iest of the filmmaker’s memory lanes we’ve been down recently. It’s also the most fractured and frustrating. Let’s hope his future is more rewarding.