I Love Boosters

by Hope Madden

For anyone bemoaning the state of the film industry, claiming that there are no original films, only sequels and superheroes, may I introduce you to Boots Riley?

There is no more original voice in cinema today. And what’s extra great is that the voice is actually saying something worth hearing. His second feature, I Love Boosters, certainly proves that there’s talent looking to work with a visionary filmmaker. Look at this cast: Keke Palmer, Naomi Ackie, Taylour Paige, Don Cheadle, LaKeith Stanfield, Demi Moore, Eiza González, Will Poulter. Damn.

They tell a wild, boldly colorful, sometimes Claymation, often surreal, occasionally demonic, fantastical, consistently smart, regularly hilarious, and shockingly personal tale about the individual’s need for community. And, of course, the inescapable evils of capitalism.

Thanks to Palmer and Ackie, there’s a crackling emotional center that sets the friction between community and the individual on understandable ground. Stanfield is a hoot as an emotionally naked suitor (that storyline takes a turn!), Moore is great as the brash talking “innovator,” and it may take a moment to recognize Cheadle, but you won’t forget him.

If you saw Riley’s 2018 jaw-dropper Sorry to Bother You, you know to go in with no expectations. Predictability is not one of the tools this filmmaker wields. And though there are no horse men in I Love Boosters, the movie goes in wild directions.

But excess is Riley’s joyous medium. And no one paints revolution with such glorious color.

Underneath the metaphysical science fiction banter, beneath the scathingly comical evisceration of fast fashion, at the heart of the wacky heist flick, is a lonesome story that resonates. It’s all one struggle.

If that doesn’t sound entertaining, then I’m not doing my job correctly. Brazenly original, ridiculously entertaining, with relevance and immediacy to spare, Boots Riley’s second feature film I Love Boosters is the adventure of the summer.