Swiped
by George Wolf
2012, what a time to be young and upwardly mobile. Barack Obama was re-elected, “Gangnam Style” seemed to burst from every speaker, and Facebook’s IPO made social media technology the new capitalist battleground.
But when we first meet a young Whitney Wolfe – the future founder of Bumble – she’s a whip-smart, idealistic young woman looking for a tech startup that would easily connect volunteers to orphanages in need. Hulu’s Swiped presents her shift into dating apps as a dizzying, formulaic ride through ambition, greed, traumatic harassment and well-earned triumph.
Lily James is perfect in the lead. Wolfe’s seduction by the rush of the tech boom, and by her quick rise up the ladder at the firm launching Twitter, seems authentic. Whitney is well aware of how male-dominated the tech industry is, and when she initially puts aside some micro aggressions for a continued belief in CEO Sean Rad (Ben Schnetzer), James gives Whitney enough layers to craft a sympathetic internal conflict.
Director and co-writer Rachel Lee Goldenberg (Unpregnant, 2020’s Valley Girl) strikes a tone and pace that can feel rushed among the recognizable time stamp. These online rules “were written by men,” and Twitter’s explosion at the Winter Olympics ushers in the era of toxic behavior and dick pics. Wolfe’s subsequent push for some app safeguards at the same time her relationship with a fellow Tinder founder (Jackson White) is crumbling makes her a target.
The abuse gets intense, and sexual harassment charges follow.
An NDA eventually signed by Wolfe (now Wolfe-Herd) meant she couldn’t directly consult on the film – and Goldenberg makes it clear she did indeed take creative license – but Swiped paints an effective big picture. Could it have dug deeper? Most definitely, but you never get the feeling that it wants to explore any of the larger “social commodity” issues confronted by Celine Song’s Materialists from earlier this year, or the intricate empire building of 2010’s seminal The Social Network.
The aim here is an entertaining streamer, one that will engage with energy and polish while it introduces you to a hero from the tech wars that you may not know. And though you really won’t know her after watching Swiped, you’ll get a version of her story that’s always watchable, just never a match for memorable social commentary.
