Ice Cream Man

by Hope Madden

With Ice Cream Man, filmmaker Eli Roth visits the underappreciated horror subgenre focused on hordes of deadly children. Wolf Rilla may have done it first with 1960’s Village of the Damned, but Roth is following more closely in the footsteps of Narciso Ibañez Serrador and his 1976 film Who Can Kill a Child?

Since the Seventies, there’ve been plenty of killer-children flicks, most famously Children of the Corn from Stephen King’s novel. But Roth finds humor in the mayhem, channeling  2015’s Cooties in particular, but with a noticeable difference.

Generally, these films represent an adult nightmare. Our victim-heroes are grown-ups faced with the impossible task of defending themselves, and occasionally a handful of untainted children, from ravenous, murdering swarms of youngsters. It’s a tough spot to be in, hence Serrador’s title.

Roth changes that up. It’s little leaguer Jared (Charlie Zeltzer) and a couple of other kids who managed who find themselves face-to-face with the Ice Cream Man’s minions. His wares change children into frenzied killing machines. Only those lactose intolerant enough not to digest the tainted snack treats remain healthy.

Roth delights in the childish carnage. Early kills are especially nasty, all of it laced with a macabre humor and ghoulish playfulness. A similar tone is one of the reasons his 2023 film Thanksgiving was such an enjoyable return to genre work.

But Ice Cream Man never hits the spot quite as well as Thanksgiving. By removing the adult victim-hero, Roth creates a children-in-peril horror that doesn’t pull on the emotions of similar fare, like It or Devil’s Backbone, because children are also the villains.

The switch also eliminates the vicarious fear and revulsion adults often harbor, sometimes deep down, for children. Cooties read like every middle school teacher’s secret fantasy. It’s also funnier and better paced without foregoing any of the blood or nastiness.

Roth can’t manage to keep the pace moving, often pausing the action when it makes the least sense. The plot, what little there is, feels like a convenient, even cliché afterthought.

Which is not to say that Ice Cream Man is all bad. For bloodthirsty horror fans, it gets nasty. There are also a handful of randomly funny moments, and others that are just offensive. More offensive are the dips into gen AI, which is particularly weak and plain ugly during the backstory. The film’s less irreverent than it thinks it is, though, and that’s its biggest weakness.