Buffet Infinity
by Hope Madden
At about the 5-minute mark, I’d begun to worry about Buffet Infinity, co-writer/director Simon Glassman’s very Canadian sci-fi/horror/comedy hybrid. So far, we’d done nothing but flip through various low-fi, low-budget, very local Canadian TV ads. For five minutes.
That seemed like a long time for a prelude to a narrative. By 10 minutes, panic settled in as I realized the flipping from a few seconds of this law office ad to a few seconds of that used car commercial to a few seconds of this buffet advert would compose the entire film.
About one minute later I’d submitted to the mind-jangling force of Buffet Infinity. Which almost certainly means I would not have survived whatever it is that happened in Westridge County, Canada the day the sink hole appeared behind that mall.
Glassman’s premise, built from a script co-written with Allison Bench and Elisia Snyder, is clever, but its execution is bananas and perhaps brilliant.
The film mimics the experience of channel surfing in the Nineties with all the regional news and commercials. Did your small town have a car salesman who took on a superhero alter ego? Or a badly dressed ambulance chaser promising you a big payout for your negligence lawsuit? These are joined by a delightful pawn shop, an untested diet pill, a hilariously lip-synched series of insurance commercials, one low-rent L. Ron Hubbard (every ad is hilarious), and a nasty grudge match between neighboring restaurants.
Edited masterfully and performed atrociously (intentionally and enjoyably), and aided by a handful of quick news bits, the clips tell the tale of a town fighting to survive some cosmic capitalistic catastrophe.
Glassman’s instincts for presentation are on point. Whether it’s the crawl on the screen, the news channel jingles, the insane verbal descriptions attached to the buffet commercials, or just the relentless and twisted familiarity of each ad, Buffet Infinity nails its style.
I wouldn’t call it style over substance because that feels like a knock against the narrative being unveiled with each changing commercial. Still, certainly the presentation and its unlikely durability (93 minutes!) make style the more impressive of the two.
Buffet Infinity is a wild watch, and though—given its channel hopping style—it seems ideal for Shudder, don’t let the home viewing let you get distracted. Glassman repays you for your attention.
